Top 50 Online Marketing Influencers to Watch in 2019
Digital marketing is an integral part of every business, entrepreneurs, or company’s marketing strategy. However, this marketing field is constantly evolving and if marketing influencers, novice or not, fail to keep up with the industry’s trends and stay on top of expert insights, they might get lose valuable marketing tips and tricks.
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Fortunately, because of social media and blogs, the world’s best marketers are openly sharing their best marketing techniques. Although, this does not mean you can immediately go follow every so-called marketing influencer on Twitter or LinkedIn.
Marketers vary on every level. Some are more experienced than others, and some are more specific in their insight than others. So how do you find the right ones for you?
In gathering this extensive list, we considered marketers who:
- Are a qualified marketing professional
- Have received awards.
- Published unique and relevant marketing content.
- Varied experience and insight in several digital marketing topics.
- Provide audience-engaging content, whether on blogs or social media.
- Played with new media, like video content.
- Are published authors.So, with those out for your consideration, here is our Top 50 Online Marketing Influencers to Watch for in 2019.
1. Ann Handley
Labeled as Forbes’ most influential woman in social media, Ann Handley is a leading keynote speaker, author, and 18-year digital marketing veteran. She founded MarketingProf, a company that educates marketers worldwide. Also, her books have made her an instant best-selling Wall Street Journal author. Her social media channels are always full of informational content on podcasting, content creation and blogging.
2. Neil Patel
Neil Patel is an expert in digital marketing and SEO, who gained recognition as as one of the Top 100 Entrepreneurs Under 35 by the United Nations. Founder of Quick Sprout, Crazy Egg, and KISSMetrics, Patel has expanded the world of business strategies with SEO. As a result, he has also helped boost the exposure and income of big names like NBC, Amazon, and HP. Moreover, his expertise can be seen in easy to follow tutorials on Quick Sprout on increasing web traffic and more.
3. Eric Siu
Eric Siu was first known for partnering with Neil Patel on the Marketing School podcast. However, he has proven himself a formidable player in digital marketing strategies. He has developed strategies that succesfully drive revenue growth for big name companies like Amazon, Nordstrom and UBER. Siu is an expert in finding the best digtal strategy to acommodate and grow each particular business.
4. Danny Sullivan
Danny Sullivan was doing SEO long before anyone knew what it was, with his 1996 book “A Webmaster’s Guide to Search Engines”. He is the founder of two of the internet’s best marketing blogs, Marketingland and Searh Engine Land. He is now a part of the Google team spreading more knowledge about search engines and SEO.
5. Ryan Deiss
Another great marketing influencer, Ryan Deiss creates some of the most effective digital marketing systems in the industry. As the founder of Digital Marketer, he educates people on the most effective marketing techniques. What makes him particularly effective is his original marketing tactic known as “Customer Value Optimization”. This has consistently helped businesses succeed online. You can often find him sharing his marketing insights and growth hacks on line at the Digital Marketer blog .
6. Rand Fishkin
As the co-founder and former CEO of MOZ, a leading search engine optimization marketing tool, Rand Fishkin sets the standard for being a leader in search engine optimization. As of 2018, he has founded SparkToro, a software business that helps people better understand their target audiences. You can hear much of his advice and tips on his Whiteboard Friday Series on the MOZ blog.
7. Pat Flynn
Coming into the industry during the economic crisis, Pat Flynn’s Smart Passive Income blog made him an expert on teaching passive income strategies. He maintains a strong social media presence on his blog, podcast, newsletter, and Youtube channel. On any channel, he is always delivering the latest of affiliate marketing strategies on passive income.
8. Kim Garst
If you need to learn how to make social media work for your business, Kim Garst is your go-to expert. Kim is a best-selling author, international keynote speaker, and one of the most recognized digital marketers in social media. Her unique approach to social media and business growth has solidified her spot-on Forbes’ Top 10 Social Media Power Influencers. She has brought her social media expertise to Fortune 500 companies, like Mastercard, IBM, and Microsoft.
9. Tim Ferriss
If someone ends up on Fortune’s “40 under 40” list, they are definitely worth talking about. Tim Ferriss is an innovative author that has put out several Wall Street Journal best sellers. However, with over 100 million downloads, much of his influence is from his The Time Ferriss Show podcast, which has him nicknamed as the “Oprah of Audio”. He is also a savvy tech sage who invested in Facebook, Shopify, Duolingo, and more.
10. Larry Kim
If you are looking to optimize your Google Ads, Facebook Ads, and Startup experience, Larry Kim is the marketing influencers to follow. As the CEO of MobileMonkey and Wordstream, Kim is an expert in top performing keyword searching tools. He is also a featured writer for “Social Media Today”, “Search Engine Land”, Medium, and Inc. Magazine.
11. Wil Reynolds
Founder of Seer Interactive, Wil Reynolds educates and consults with businesses on SEO. You can often find him at marketing events, sharing his expertise on marketing, SEO and big data. His blog is great place to find more of his insight on digital marketing and SEO techniques. His content is guaranteed to teach you something new.
12. Joe Pulizzi
Joe Pulizzi is what you might call a jack-of-all-trades when it comes to entrepreneurship and marketing. As the founder of Content Marketing Institute, Pulizzi is podcaster and leading speaker and author in content marketing strategies. He has written some best sellers, such as Killing Marketing and Epic Content Marketing, and continues to educate brands on effective marketing techniques.
13. Ann Smarty
Ann Smarty is also an important member of the SEO community. She manages SEOsmarty.com, a leading and digital marketing courses on the internet. Smarty also maintains a blog full of SEO insights and marketing tools that can help draw viewer traffic. She is also the brand manager for The Marketing Ninjas and her marketing advice has been featured in New York Times, Entrepreneur and Search Engine Land.
14. Jay Baer
Jay Baer is an internationally recognized speaker on customer service and marketing. As the author of 6 best-selling books and the founder of 5 multi-million-dollar companies, Baer strives to show his audiences that technology is useful for customer service and to gain a marketing advantage. His digital marketing firm consults some of the most well-known brands, like Nike, Hilton, and the United Nations.
15. Michael Stelzner
Michael Stelzner proposed that businesses could be more successful if marketers shared more of their secrets. From this, Stelzner established Social Media Examiner. Through Social Media Examiner, people who could not afford a professional marketing agency could find important marketing content for themselves. Stelzner also proudces shows, documentaries and podcasts about online marketing.
16. Heidi Cohen
Cohen is an expert in innovative strategies that strengthen customer relations and increase revenues. As the chief content officer of Actionable Marketing Guide and president of Riverside Marketing Strategies, she often shares insightful pieces on social media and content marketing. Her marketing strategies can be seen in companies like the New York TImes Digital and Cheap Tickets/Cedant.
17. Michael Brenner
Michael Brenner has garnered attention as an effective and interesting keynote speaker. Considerd a top CMO influencer by Forbes and a leading figure in the Marketing Insider Group, he specifically shares his insights on marketing and leadership improvement. Brenner has also contributed to many brands and startups.
18. Matt Bailey
When online marketing gets too complicated, Matt Bailey is there to save the day. This best-selling author simplifies the complexities of the marketing industry and breaks them down to practical concepts. He has also been workshopping marketing techniques with hundred of companies like Johnson & Johnson and Disney since 2002. As such, he has more than enough experience to teach marketing to just about anyone.
19. Lilach Bullock
Listed as one of Forbes’ Top 20 Social Media Influencers, Lilack Bullock is a professional author and speaker in the online lead generation and social media. She is often quoted in big name publications like The Guardian, making her a leading name in coaching for content marketing, website conversions, and sales funnels.
20. Pam Moore
Pam Moore is easily a crowd favorite when it comes to making social media work for your business. Her social media and consulting agency specialize in digital conversion methods. She has also specialized in business strategies, social selling techniques, and brand development. As one of Forbes’ Top 10 Social Media influencers, she can help optimize your social media presence and advance your business’s growth.
21. Madalyn Skylar
With 22 years of digital marketing experience, Madalyn Skylar is a Twitter marketing expert. Her weekly Twitter chat, #TwitterSmarter, which holds conversations about Twitter marketing with hundreds of people, has garnered over 4.64 billion impressions in 2 years. Skylar also regularly interviews her fellow digital marketing experts and co-hosts the Communities That Convert Podcast. If Twitter is integral to your digital marketing plan, you should seek the insight of Madalyn Skylar.
22. Mari Smith
On the other hand, Mari Smith is the so-called “Queen of Facebook”. With the help of her books The New Relationship Marketing and Facebook Markeing: An Hour A Day, Mari Smith ensures everyone gets the best out of Facebook marketing. She is social media powerhouse that even has Facebook asking for her insight. So, look to Mari Smith if you need to improve your Facebook marketing.
23. Justyn Howard
CEO of Sprout Social, Justyn Howard helps over 24,000 brands and agencies efficiently manage their social media channels. He is easily a leader in social media marketing and a leader in creating software for business growth. If you wanna stay up to date on social media advancements, Justyn Howard is the guy to follow.
24. Tommy Griffith
Tommy Griffith, the former SEO manager for PayPal and AirBNB, created an innovative approach to teaching people about search engine optimization. As the founder of ClickMinded, Griffith has created a fully stocked training ground for all marketing topics, including digital marketing, content marketing, and email marketing.
25. Joanna Wiebe
Creator of Copy Hackers and co-founder of Airstory, Joanna Wiebe is an expert conversion copywriter. She has helped build content to bring in larger, higher converting audiences for many big-name companies, like Intuit, MetaLab, Tesco and BT. She has also educated over 50,000 people and organizations create better content copy.
26. Gary Vaynerchuk
Gary Vaynerchuck is not just a marketer, but also a serial entrepreneur and five-time, best-selling New York Times author. He is also a prolific angel investor and public speaker. He has become a major digital marketing influencer through his various projects, such as VaynerX, VaynerMedia, and PureWow. He also regularly blogs, tweets, podcasts, speaks on different approaches to digital marketing.
27. Joel Comm
Joel Comm defined his place in the digital industry with blockchain and cryptocurrency. However, his expertise also includes live video marketing with social media tools like Facebook Live, Instagram, and Snapchat. He is a great influencer to watch as video becomes more integral to marketing techniques.
28. Jennifer Polk-Gartner
Jennifer Polk-Gartner is the leading advisor on multichannel marketing and digital commerce. As a leading researcher at Gartner for Marketers, Polk-Gartner designs online marketing techniques to better connect with customers and to convert brands. She focuses on what CMO and marketing leaders need and ensures to deliver top rate research to improve their marketing techniques.
29. Lee Odden
Lee Odden is an author, speaker, and online marketing consultant. As the CEO for TopRank Marketing Agency, Odden provides tips on how to successfully integrate SEO, social media, and content marketing to engage more with customers.
30. Andrea Jones
Andrea Jones, a Canadian social and digital media marketing strategist, assists entrepreneurs in creating content for social media channels that effectively increases web traffic. She runs a podcast known as the Savvy Social Podcast, where she teaches the how and why of social media marketing for novice entrepreneurs.
31. Melanie Deziel
Melanie Deziel is a specialist and a renowned speaker on branded content and digital marketing. As a leading expert on native advertising, she has collaborated with the likes Times’ T Brand Studio and Huffpost Partner Studio. You can also find her training other marketing professionals through frequent presentations and her newsletter, The Overlap League.
32. Michael Hyatt
A former chairman of Thomas Nelson Publishers, Michael Hyatt has become a leadership mentor, an influential blogger and a podcaster. Majority of the time, he works as a life coach. His “Best Year Ever” workshop has managed to help 32,000 + people and has successfully influenced marketing content creators to achieve their highest potential.
33. Purna Virji
Purna Virji, Senior Manager of Global Engagement at Microsoft, is a specialist in SEM and SEO. She is also a columnist for Search Engine Land and a well-recognized keynote speaker at conferences all around the world. As one of Search Engine Journal’s top women in digital marketing, Virji is labled as one of the most influential personalities in PPC or pay-per-click marketing.
34. Talia Wolf
Labeled as one of the women to have shattered the glass ceiling in the digital world by A/B Tasty, Talia Wolf is a leading expert in conversion rate optimization or CRO. As the founder and chief optimizer of Getuplift, Wolf emphasizes a persuasive, customer-centric marketing design to generate more revenue and sales. She is also a frequent keynote speaker at digital marketing events.
35. Peter Shankman
Host of the Faster Than Normal Podcast, Peter Shankman is a best-selling author, speaker, and entrepreneur. Peter made his mark on the digital marketing world for his radical theories on customer service, entrepreneurship, social media, PR and marketing. Much of his expertise can be followed on his website The Geek Factory and ShankMinds.
36. Anita Perez-Valdez
While her name is not as well known as other digital marketing specialists, Anita Perez-Valdez can crunch data like no other. As the co-founder of TopSpot Internet Marketing and one of the first Google Adwords specialists, she is definitely a first choice for any online marketing data.
37. Oli Gardner
Oli Gardner is the co-founder of Unbounce, a startup that creates effective marketing landing pages. Not only is he a pioneer in content marketing, he is also an engaging speaker and an avid writer about the latest developments in digital marketing. If you follow him on social media, you will find that he is curating some of the best marketing content from around the internet, including his own work.
38. Seth Godin
While he does not maintain a strong social media presence, Seth Godin earned his title as an influential online marketing influencer due to his long list of inspirational books, podcasts, speeches, and seminars. His online marketing strategies have culminated in his founding of Squidoo, a website that helps people monetize their personal passions, and Yoyodyne, an internet marketing company now owned by Yahoo.
39. Goldie Chan
Head of Content & Creative at Confirm/Deny, Goldie Chan can be credited to making the high-quality, creative videos that revealed the workings of LinkedIn and earned her the title “Oprah of LinkedIn”. She often posts on LinkedIn about her travels, marketing and sometimes life advice. All of which are in an entertaining but informative video.
40. Brad Geddes
While his intial work forcuses on Google Adwords, Brad Geddes is a proud pay-per-click geek. In addition to AsAlysis.com, a software that automates AdWords, Geddes also founded bg Theory, a place where people can learn about all PPC-related topics. He is also an avid AdWords Seminar Leader and often travels the world to conduct AdWords workshops. So, if AdWords or PPC are tools you are considering for your marketing strategy, Brad Geddes is your guy.
41. Brittany Berger
In our highly visual-driven society, Brittany Berger presents content and social media marketing strategies through stunning video tutorials. Her content is perfect for novice marketers in need of an easy how-to on online marketing. Also, she provides free documents, like content calendars, to help people get started.
42. Donna Moritz
Founder of Socially Sorted, Donna Moritz helps entrepreneurs and bloggers incorporate content strategy and visual social media into their marketing practices. In addition to being featured to Forbes and NBC, she also contributes her advice to the Social Media Examiner, Social Fresh, Entrepreneur online. Moritz is also among Australia’s Top 100 Cool Company Awards.
43. Jeff Bullas
Bullas’s blog produces tips on improving web traffic on all social media channels. However, Bullas also breaks down the inner workings of successful blogging. Bullas and his team are constantly creating in-depth guides that might help current and future bloggers get the best out of their blog posts.
44. Melonie Dodaro
If you are looking to spruce up your LinkedIn marketing skills, look to Melonie Dodaro. As the founder of a leading social media agency and blog, Dodaro has a valuable knowledge about all things digital marketing, not just LinkedIn. She has gathered over 15 years of experience in digital marketing, meaning she has a good grasp of the industry.
45. Barry Schwartz
Barry Schwartz is an expert in all things search engine marketing. As the News Editor at Search Engine Land and the Editor of Search Engine Roundtable, Schwartz is never short on innovative search engine marketing topics. As such, if you are keeping up with developments in search engine marketing, Barry Schwartz is a reliable source of information.
46. Aleyda Solis
In addition to being a recognized, international SEO consultant, Aleyda Solis is also an author and columnist. She has written guest posts for Search Engine Land, State of Digital and Moz. Her content is filled with tips for effective digital marketing and successful SEO consulting in both English and Spanish. Recognized by both Forbes and the Huffington Post as a top digital marketing speciailist, you can rely on her SEO and digital marketing expertise.
47. Amy Porterfield
Amy Porterfield is an entrepreneur, online marketing expert, and educator who helps small business owners and other entrepreneurs build revenue off their online marketing. In her podcast Online Marketing Made Easy, Amy teaches methods for growing a social media fan base and using innovative selling strategies. Her creative approach to online marketing has led to her work on successful online marketing campaigns with big brands like Harley-Davidson Motorcycles and Tony Robbins.
48. Leo Wildrich
Leo Wildrich is the co-founder and CEO of Buffer, a brand that supposedly provides an easier way to post information on social media. In other words, Wildrich and Buffer simplifies the process of garnering web traffic and increasing a fan base. Buffer has developed a strong global presence, having helped numerous companies easily incorporate social media marketing into their brand development.
49. Ashley Faulkes
Based in Zurich, Ashley Faulkes is an SEO specialist and blogger. He frequently shares advice on how to use SEO to build a social following and to increase revenues. His blog is a great place to find content for small businesses, entrepreneurs, and bloggers.
50. Shama Hyder
Shama Hyder, CEO of the Marketing Zen group, an online marketing and PR company, is a best-selling author and an all around digital and social media marketing guru. While her company had humble beginnings, it is now a multi-million-dollar social media marketing firm that handles several facets of web marketing for its clients. Hyder is a fantastic marketing influencer to follow because her company uses a creative social media-based strategy to stay ahead of the digital marketing industry.
Being a marketer is not simple, and it is even more complicated with the addition of online platforms and social media. However, there is no better place to learn the craft of online marketing than by learning from the best. These are just some of our favorite picks from the wide network of online marketing influencers that you should follow in 2019.
Each of them has a plethora of insight that can guide you through the fast-paced digital marketing landscape, but it is up to you to find the influencers who align with your needs and interests. So, tell us. Who are your favorite online marketing influencers? Is there someone who should be on this list but isn’t? Let us know!